What to Put on a Business Flyer, Yard Sign or Business Card

Before choosing a font or adding another photo, decide what your printed piece needs to do. A business flyer, yard sign and business card give you different amounts of space and reach people in different situations.

A clear message starts with three questions: Who is this for? What do they need to know? What should they do next?

Flyers: explain one clear offer

A flyer gives you room for a headline, a short explanation and a next step. Lead with the service or offer someone should notice. Add the details needed to understand it, then make the contact information easy to find.

If you include a price, deadline or condition, make it readable. For example, an offer of free design with purchase should keep the purchase condition beside the offer, so a customer knows what is included.

Yard signs: choose what matters at a glance

A yard sign has to work at a distance. Start with the business name or service, a brief message and a clear way to respond. A phone number or short website address may be more useful than several lines of small text.

Think about where the sign will sit and how far away people will be when they see it. The design should suit that setting. Adding every service you provide can make the main message harder to find.

Business cards: make the next contact easy

A business card should help someone remember you and reach you. Include the correct business name, a useful description of what you do and the contact details you want customers to use.

Read the phone number, email address and website carefully. If you include a QR code, check where it goes and whether the destination helps someone take the next step. The link should be useful on a phone.

Keep related materials consistent

Your flyer, sign, business card and team shirts can support the same identity. Using consistent business details, colors and logo treatment helps the pieces look connected. The layout can change to suit each item while the business remains recognizable.

Get help with the design

47 Swag Co offers custom apparel, promotional merchandise, signs and business printing in West Islip. Free design is included with purchase.

Bring your project idea, any existing artwork, an approximate quantity and your requested date. We can discuss the design along with your printing needs and provide a quote.

Call 631-885-0412 for a printing quote or send your project details.

47 Swag Co, 185 Higbie Lane, West Islip, NY 11795. Local pickup available. Nationwide Shipping. Confirm timing and shipping charges with your quote.

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